90年代より演劇・現代美術の世界で活動をはじめる。 1995年に"Sensational Kawaii"がコンセプトのショップ「6%DOKIDOKI」を原宿にオープン。2009年より原宿文化を世界に発信するワールドツアー「Harajuku"Kawaii"Experience」を開催。2011年きゃりーぱみゅぱみゅ「PONPONPON」MV美術、2015年「KAWAII MONSTER CAFE」プロデュースなど、KAWAII文化を基軸に作品を制作。2014年にニューヨークで個展「Colorful Rebellion -Seventh Nightmare-」を開催。第16回文化庁文化交流使としてオランダ、南アフリカ、アンゴラ、ボリビア、ブラジル、アメリカ各地でアート活動を行う。参加型アートプロジェクト「TIME AFTER TIME CAPSULE」を世界各地で展開中。

Sebastian Masuda

Artist / Art director
Japan Cultural Envoy / Visiting Scholar at NYU / Visiting professor for Kyoto University of Art and Design and Yokohama College of Art and Design

After active involvement in theater performance and modern art, he opened “6%DOKIDOKI”, a shop with the concept of “Sensational Kawaii” in Harajuku in 1995. Through the world tour titled “Harajuku Kawaii Experience,” which started in 2009, he has been working to spread Harajuku culture on a global scale. He gained worldwide attention for his PV production for “PONPONPON,” a debut single by Japanese pop icon “Kyary Pamyu Pamyu.” He has been active as an artist and art director, contextualizing Harajuku Kawaii Culture, for example, by producing a concept restaurant “KAWAII MONSTER CAFÉ.” His first solo exhibition “Colorful Rebellion – Seventh Nightmare -” was held in New York in 2014. He is working now to launch a participatory art project “Time After Time Capsule” in 10 cities around the world in 2020.